Privacy Policy

1. Data We Collect

We collect the following personal information:

• Contact Information: Name, email address, phone number
• Shipping Information: Delivery address
• Payment Information: Payment card details (processed securely via our payment provider)
• Order History: Products purchased, order dates, and transaction records
• Communication Data: Messages and enquiries you send us

2. Why We Collect Your Data

We use your personal data for the following purposes:

• Order Processing: To process and fulfil your orders
• Shipping & Delivery: To deliver products to your specified address
• Customer Support: To respond to your enquiries and provide assistance
• Marketing: To send promotional offers (only with your consent)
• Legal Compliance: To comply with legal and regulatory requirements

3. How We Store & Protect Your Data

We take data security seriously and implement appropriate technical and organisational measures to protect your personal information:

• Secure, encrypted connections (HTTPS) for all data transmission
• Payment data is processed by PCI-compliant payment providers
• Access to personal data is restricted to authorised personnel only
• Regular security reviews and updates

4. Your Rights Under GDPR

Under UK GDPR and EU GDPR, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (Right to be Forgotten)
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing of your data for marketing purposes
• Right to Restrict Processing: Request limitation of how we use your data

To exercise any of these rights, please contact us at alkalineemperor74@gmail.com.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Order records are typically retained for 6 years for accounting and legal purposes.

6. Cookies

We use cookies to improve your experience on our website. Please see our Cookie Policy for details on how we use cookies and how you can manage your preferences.

7. Third-Party Services

We may share your data with trusted third-party service providers who assist us in operating our business:

• Payment processors (for secure payment handling)
• Shipping carriers (for order delivery)
• Email service providers (for order confirmations and communications)

These providers are contractually obligated to protect your data and use it only for the specified purposes.

8. International Transfers

Your data may be transferred to and processed in countries outside the UK/EU. Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with GDPR requirements.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

• Email: alkalineemperor74@gmail.com
• Phone: +44 7794 655073